Aetna Student Health redesign
Modernized a decade-old legacy Fortune 10 health care . platform into a clean, accessible experience serving college students across 33 states.
b2c
hEalthcare
responsive web
$170M in new premiums
·
35K new members
21 new schools
·
7400 pages reduced to 618
Digital wallet feature for Kroger
Redesigned U.S. Bank’s partner Kroger’s instant-spend flow, allowing customers to tap to pay with their new credit card in-store on the same trip they applied.
b2c
fintech
responsive
White label
Card submissions up 19%
·
Research study
Decline rates reduced 13%
Personalizing your credit card
Redesigned a credit card art selector around identity and brand connection for Harley-Davidson, lifting customer satisfaction by 26%.
b2c
fintech
responsive
White label
Customer satisfaction up 26%
·
Accessible
Healthcare · Fintech · Design Systems · Research
I'm a Product Designer from the UK with a background in illustration. After a decade working in the art world, I retrained in UX, and I've spent the years since designing end-to-end product experiences, from complex legacy systems to consumer-facing platforms. I love modernizing legacy experiences, leading with research, and partnering closely with product and engineering to turn strategy into something real people can use.
My favorite part of the job is collaborating with other designers, bouncing ideas around, and solving problems thoughtfully, especially on cross-functional teams where UX has a real seat at the table. I also love drawing and illustrating on the side for commercial podcast networks and private clients.
